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| Posted: 23 Mar 2007 23:20 Last Edited By: Slingshot |
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Wow! This has to be one of the hardest SEO goals to achieve. On the surface it may seem simple, but I assure you that it's much more complicated that it seems to build quality link popularity.
So what about all of these 'pay for $25.95 per month for 400+ one way links' companies? These companies work for awhile, but Google eventually recognizes these programs for what they are and will take all credit you've earned away. Google wants you to gain link popularity naturally.
Case in point: Search for 'pharmacy' on Google. You will find companies like CVS and Walgreen's. If link spamming worked on Google then you would see nothing but spamming companies trying to sell m*e*d*s.
One of the methods Google uses is to determine what time frame these links were established versus the amount of time the URL has been around. For example, a new www.whatever.com might only get credit for 20 or so links per month, but if the company has had a website for years that Google might understand a growth rate of 1000+ links per month. This is one reason that the big name, high quality companies stay at the top of search results. It can be virtually impossible to overtake some large companies unless you use Black Hat SEO tricks, and that will be short lived.
Google can also recognize link popularity that comes from the same hosting provider. Lets say you wanted to write your own Blogs and then link back to your www.mymainsite.com. At first this would give you a little credit, but if over time Google recognizes that you get most of your link popularity from sites on the same hosting provider then they will give you less, if any credit for these links. If you write Blogs for quality link popularity then you should host them on various hosting providers such as Network Solutions, Godaddy.com, Bluehost.com, and others.
What about forums? Most forums have features that deny you link popularity from links within posts. Links added in forum posts may drive some traffic to your site, but the most likely will not be counted for link popularity by Google.
What about footer links on my clients home pages? This is a practice that many web designers still use to this date. It's my opinion that Google will also give less credit to these links based on a lack of anchor text and positioning in future search algorithm's updates.
So what can we do? Design high quality web sites with good information. People will naturally link to your site if they find it useful. RSS and XML feeds can also give you an opportunity to gain link popularity. Other less creative people will gather your feeds to add content to their own sites. I will have to keep the rest of my secrets to myself for now...
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| Posted: 18 Sep 2007 03:27 |
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So, basically, you can have an organically popular website but not get the credit that you've earned based on where the links show up? I can understand Google trying to use effective screening practices, but what if your site generates thousands of hits and hundreds of links simply from its popularity within a particular forum (or set of forums)? Isn't that a tad unfair?
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| Posted: 20 Sep 2007 20:43 |
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Google wants the rate of payout to be much slower than most people are led to believe by all the hype. Even if you have fantastic clicks that are "organic" or natural, they will suspend your account if you get those clicks too quickly, according to their algorithmic decoder ring. I have read posts where people approached their first payout and were then suspended for click fraud....and they hadn't broken any of the TOS restrictions
Most were able to clear things up by writing and asking for a reevaluation, but the fact that it happens with such frequency indicates that it must be an automated system, as far as I can tell. Most people get their accounts back once the reevaluation occurs, but there is no guarantee that it will happen, and you can be out alot of effort.
I am toying with creating a blog just to try Adsense for myself, but in general I avoid it. The TOS keeps changing to maintain a certain level of fulfillment. It is more than a tad unfair, and time spent foolishly when you could place Adbrite ads, or ads from any other promotion site, have more control over the ads that actually appear on your site, and not have such restrictive rules that constantly change to maintain the profit margin of a company that is huge enough to forgo the sensitivity they once had when it came to its users.
Um...my rant is done.
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| Posted: 20 Sep 2007 22:48 |
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SageMother, I guess I don't sees why some people hate Adsense too much. Sure, they say no more than 3 ads per page, and no other advertisers. Have you ever seen pages that break these rules? They're obnoxious! They want to maintain a quality standard.
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| Posted: 22 Sep 2007 20:54 |
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Thing is, I am not talking about sites that break the rules. I am talking about how Google's algorithm is selecting for and against certain types of success, that still fall within their rules.
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| Posted: 23 Sep 2007 04:56 |
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Well, excepting some gross violations, Google really has the discretion to extend and rescind their services at their own whim, and if they make generally correct decisions they will be more successful. If more people find they dislike Google's methods, Google will have to adapt--or die. You have the freedom to decline their service, and encourage others to do the same.
Beautiful, isn't it?
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| Posted: 04 Oct 2007 01:38 |
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I am sure we will see more of this, slowly but surely. Right now that wave of greed is holding some people mesmerized by the possible financial gain using Google, but before Google there was Adbrite, and several other companies that weren't nearly as restrictive and allowed site owners more control over the sorts of ads appearing on their pages.
I am sure things will level off eventually.
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| Posted: 04 Oct 2007 18:22 |
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Adbrite still exists. I stay with Google for several reasons - I think the compensation is fair, and the format is simple and easy to use.
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| Posted: 28 Feb 2008 21:59 |
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I am not really sure about adbrite rules and regulations, can you tell me reviewer what's the difference between the benefits/compensation of adbrite and google? Google is really more popular.
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| Posted: 16 Mar 2008 17:05 |
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Basically it really depends on the subject, some subjects you arn't going to have a lot of links to your website and some are going to be very popular. Building up friendships with other websites with the same theme as your own is key to improving link popularity.
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| Posted: 18 Mar 2008 03:24 |
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I agree, you need to find other websites that are related to the subject of your website and create links with them. And some of those websites will be more popular than others.
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