Indianapolis (February 7th, 2012) Slingshot SEO, the innovative firm delivering digital relevance to deserving brands, has announced that John Lawrence has joined its growing team as VP of Applications Development.
Lawrence is a software engineer with 16 years of development experience. He most recently served as Director of OnDemand Software Engineering at Aprimo, an integrated marketing software and applications company.
In his new role, Lawrence will plan, coordinate, and supervise all activities related to the design, development, testing, and implementation of organizational information systems and software applications for Slingshot SEO, a growing internet marketing company that was ranked No. 58 on Inc’s 2011 500 Fastest Growing Companies List.
“John hit the ground running and has already added value to our existing team,” said Don Kane, Chief Operations Officer. “His experience in building scalable solutions for enterprises is a welcomed addition as we focus this year on refining our systems and processes to grow our business.”
The DePauw University graduate and Carmel, Indiana resident began his new role January 9.
About Slingshot SEO
Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company’s results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit http://www.slingshotseo.com.
Sometimes I am simply amazed by the software and technology that is currently available. Many people are aware of tools like Open Site Explorer and Majestic SEO, but not many people know about the technology they are built upon. Today, I will take you on a tour of search technologies that tech-savvy SEOs can leverage to get a leg up on the competition. Let’s get started! Read more »
For those of you who haven’t heard, Matt Cutts has stated that Google is now capable of indexing embedded Facebook comments. This was later confirmed by labnol.org’s Amit Agarwal. How do they do this, and why is it important?
How they do it
Most web crawlers work by simply downloading the html of a web page and pulling out the text. Makes sense, right? No need to parse images and complex JavaScript, when the most relevant content is probably just text on the page. There is one problem, though. Some pages use iframes (basically, a window to another web site), which effectively show up as links, rather than content. In addition to this, certain pieces of text on a page might be generated by JavaScript. This makes it more difficult for a web crawler. Read more »
David: Recently, my colleague Evan and I noticed an update in Google’s instant preview. While it is a more user-friendly design, this new change has the potential to greatly devalue pay-per-click ads. Before we get into that, let’s have a review.
What does innovation mean? This was a question posed to us by Aaron Aders, our co-founder and Chief Operation Officer. While many of us innovate without much thought, we aren’t typically tasked with defining what innovation means to us. What does it mean to us as individuals? What does it mean to us as professionals in our industry? To answer these questions, Aders has formed what we call the Innovation Task Force.
A large task, when stated like that, but innovation is necessary. Not just in the SEO industry, but in every industry. Jason Randal, the magician, often has to innovate to stay relevant in his industry. To do so, he answers the following questions:
Our mission: to provide Slingshot with the requisite knowledge to develop innovative products and processes by identifying and leveraging new opportunities and technologies.
Over the last few weeks, Google has released a number of big updates. Most notably has been the Google +1 Button (Plus One) and the Google + (Google Plus) social network. In the shadow of these updates, Google has removed some of their features in preparation of their user experience/site design changes. Two of these include the Wonder Wheel and Google Realtime. For those of you who are unfamiliar with these features, let’s review.
A Review of the Past
Google Realtime displayed a series of Twitter updates as a constant stream, “…as (they) became available.” It was also displayed as a column in the News area. This is understandable, as the deal between Twitter and Google ended on July 2nd. The last update of the @googlerealtime account was a link to Danny Sullivan’s article at Search Engine Land. Vanessa Fox reports that Google spokesperson Gabriel Stricker contacted Search Engine Land, stating that the disabling of Google Realtime is only temporary, in an effort to incorporate its features into Google+. Read more »
Here at Slingshot SEO, when we talk about “on page” factors, what we really mean is, “factors that are under our control.” Usually, this means re-wording your title tag, editing headers and structuring content. While these are important, the most obvious factor can be overlooked: If Google cannot get to your web page, you will not rank. Web server configuration is often overlooked in favor of content and functionality, but it can have a dramatic effect on how well you rank.
Know your server admin. Make sure your server has one person dedicated to monitoring its status on a regular basis. This means checking server logs and receiving messages when the server is under stress. Can you name this person at your organization? Make time today to ask them how things are running. Read more »
Indianapolis (February 7th, 2012) Slingshot SEO, the innovative firm delivering digital relevance to deserving brands, has announced that John Lawrence has joined its growing team as VP of Applications Development.
This was a question posed to us by Aaron Aders, our co-founder and Chief Operation Officer. While many of us innovate without much thought, we aren’t typically tasked with defining what innovation means to us. What does it mean to us as individuals? What does it mean to us as professionals in our industry? To answer these questions, Aders has formed what we call the Innovation Task Force.