SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. Often it’s a struggle to even explain it, even when you’re an SEO professional. So, how do you actually approach implementing SEO? Read more »
One of my go-to phrases is “language is squishy.” 
The writer part of me loves that language changes, and digs the freedom to use words like grrl and veepees in blog posts because, well, they are blog posts. And those are fun words. Even Scrabble is accommodating these new words born from the belly of the Internet. Sometimes those words may be appropriate for certain kinds of content. But much of the content I deal with is business-focused. The sites where our teams place content are generally newsy and mature. It’s important to use correct grammar, right? Or, is the language of AP Style disciples everywhere getting squishy as well? The editor in me wants to know. Read more »
Thank you, Google!
As a content editor I take pride in knowing how to use a semicolon. It makes me happy to look over a draft of a blog post I’ve created and delight in sentence variety on the page.
I love when a piece of content crosses my desk and I think to myself, that’s interesting!
Even better, when I receive content that exhibits authority on a subject, I feel real satisfaction.
There was a time not long ago when I wondered if craft really mattered on the Internet—if making an article authoritative, interesting, and pretty was just something I did for enjoyment and for the eyes of clients. It felt a little like living in a home full of clutter. If you could navigate your way to my room you’d find that it was neat and tidy, nothing broken, dusty, or useless. But, would anyone really bother to fight through the clutter of the rest of my home to find the nicest room in the house? And was my effort at cleanliness worth it? Read more »