If you’re in the marketing department of a public company and your company doesn’t rank on the first page of Google organically for the products and services you market, you’re either pursuing the wrong SEO strategy or not pursuing any strategy at all. You may just assume that someday Google will wake up and place you in your rightful spot atop the heap. After all, who on the Internet has more Trust and Authority in your markets than your company? Are there 10 companies out there that are better at selling “flat screen tvs,” designing “shoes,” manufacturing “refrigerators,” or whatever it is your company does best? Probably not…
Then why are you not ranking organically on the first page of Google and losing out on one of the largest lead sources there is? In your market you’re clearly the chosen favorite. Why doesn’t Google know this? Well it’s likey they actually do, and once you understand Google, it’s easier and less costly to rank your website on the first page for competitive keywords than any other company in your industry. Here’s why. Read more »
In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords). While that is a worthy method for valuing rankings, today I’m going to discuss how to calculate how many sales and, drum roll… profits can be reaped from a first page ranking on Google.
Estimating the profits that can be attained from SEO is a great way to make wise decisions when considering search engine optimization for various keyword phrases. With these precious estimates, you can ask your SEO company to quote hundreds of possible keyword phrases, and narrow the list down to only the select few that give you the highest possible return. You’ll be able to say with some confidence that for every $1 I invest in SEO for this keyword, I’m going to get $5 back, and for this other one, $15. Read more »
So what is the true value of organic rankings, and why have they helped so many companies rush from oblivion into the stratosphere so fast? Companies, such as Zappos.com, a business less than 10 years old that sold over a billion dollars in merchandise online last year. In Part 1 of this two-part series, “How Do I Value SEO Rankings, Part 1,” we began to answer this question with a conservative estimate of the value of a 1st page Google organic ranking; lets call this conservative estimate the “annual base value.” Now that we know this base value, in part 2 we are going to cover the premiums. After you’ve gotten a new car from your latest promotion; a promotion based on the profits reaped from your recent SEO success, lets cover the parts that will get you your next raise. Take a sip of coffee and focus as you read on because… Read more »
One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194. And yes, I’m talking over 7 million US dollars here, not Kazakhstan Tenge. As strategic business decision makers, putting a dollar value on what a first page ranking is worth is crucial to deciding how much time, effort and money to invest into your SEO campaign. Further, you can compare the value of multiple keyword phrases and start performing pro-forma ROI analyses that compare search engine optimization with other forms of marketing, such as direct mail.
Estimating the value of a 1st page ranking on any search engine is a straightforward analysis that requires a few minor assumptions. I consider this analysis straightforward because Google already gives you most of the information you need within their keyword tool. When I value a ranking I’m trying to calculate the ranking’s fair market value, or what I would have to pay another comparable source to get the same amount of targeted traffic to my website. Read more »
