Depending on what books and blogs you tend to read, you may think “brand” is a bit of a dirty word. Through a recent rebrand experience at Slingshot SEO earlier this year, I gained some perspective on the real value of “brand.”
Branding often gets a bad rap, because it’s not always easy to directly tie to an exact return on investment. This may lead some folks in the biz to ask the question, “Is branding dead?”
What happens when you bring together 400-500 of the search industry’s elite? We found out during last week’s big Seattle search media conference—MozCon.
For starters, we found out that when you pack that many web geeks into one room, it can easily bring even the most enterprise wifi network to its knees. Next time, I’ll be sure to bring my own wireless hotspot.
But seriously, MozCon is where SEOs come to learn SEO. It’s an assimilation of knowledge from the search illuminati.
Here are a few key takeaways:
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In this video: Zack Notes, Jeremy Dearringer, Mike King, Samir Soriano
The definition of failure is “not trying.”
Joanna Lord from SEOmoz kicked off the presentations with a captivating “what not to do” overview of retargeting. While the presentation was all about her failures in rolling out retargeting at SEOmoz, it was clear that Joanna has built up a high level of expertise in that area. Read more »
If you weren’t in San Diego last week, you missed out. Over 7,300 e-commerce and Internet marketing pros made the journey to the San Diego Convention Center for the annual Internet Retailer conference (IRCE). This year’s was the biggest yet!
For those who couldn’t make it, here’s what you missed: Read more »
For Indianapolis natives, few things can match spending a day at the Indianapolis 500 track—the Indianapolis Motor Speedway. Many of us here at Slingshot SEO grew up watching the race. We can recite the names of numerous winners and recall the years when it went down to the final turn.
So how does racing relate to marketing?
Well, a Slingshot group recently spent a day at the track and observed some of racing’s most deserving brands. Our founders got a up-close look at the pits and reflected on the race’s 100 years of history.
In the midst of all the excitement and adrenaline we found five Indy-500 principles that are guaranteed to move the needle on your marketing Read more »
Company rebrands are labor intensive, expensive, and (at times) emotionally exhausting.
But if you ever do decide to put yourself through the agony of redefining your brand, you’ll learn a lot about yourself and your organization. You’ll come out the other side with a more effective strategy and incredible clarity.
At Slingshot SEO, we recently redesigned our brand and web presence. We think we hit the nail on the head and made something that captures our team’s energy and scientific approach to SEO. The rebrand launched last week, with fresh messaging and a renewed vision.
When you go through a process like a rebrand, you gain a lot of perspective on how you do things as a marketer. You have to remove yourself from the day-to-day tasks and begin to see the bigger picture.
Whether you’re considering a rebrand or not, you can learn from our recent experience and understand these three universal marketing truths Read more »
We found out during last week’s big Seattle search media conference—