As a continuation of my post “The Many Hats of an SEO,” I will be writing periodic posts about different positions in our company. These posts will describe why these positions are necessary for SEO success – giving people outside of the SEO industry more insight into how we operate.
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Search Engine Optimization as an industry seems to be the least understood area of marketing today. 
I can’t tell you how many times I have to explain what I do to my family and friends, while they stare at me with an expression of “What on earth is he talking about?”
Along with misunderstanding often comes an under appreciation of SEO services. This is, at times, frustrating for SEOs because we pour our hearts and souls into our clients’ sites, but at the end of the day, all of our work is wrapped up into a single number – a single ranking position. Read more »
Mobile phones are seeing unprecedented penetration in the US consumer market, with a 96% penetration rate, which spells great opportunities for mobile SEO. While that number doesn’t mean that 96% of Americans own a mobile phone (some people have more than one), it still speaks to a wide acceptance of mobile phones by the American consumer. 
Mobile phones have become so much more than the flip phone that would let users take blurry pictures. They have become smartphones – mini computers used to send text messages and tweets, surf the web, visiting social networks, send email, take photos and movies, download or stream music, use a GPS, and if you have time, call your friends. Read more »