Led by Slingshot SEO team member Jim Brown and consisting of 18 presentations attended by 202 online marketing experts, MBO 2010 was nothing short of a success. Attendees arrived around 8:00 a.m. for check-in and then proceeded to hear keynote speaker Mark Roberge of HubSpot share his intellect on the evolving media and technological space of inbound marketing. It was great to see social media tactics actually being implemented during his presentation: many iPhones and other smart phones were being raised in the air periodically to capture Twitpics!
He touched on the important points of creating a successful campaign from beginning to end: SEO, blogging, social media for lead generations, and conversions rates for measurement. Our team was happy to hear Mark speak of the power and importance of SEO—one eye-catching statistic he provided: inbound leads cost 60% less than outbound leads.
Increase Large Site Indexation Speed For Deep Pages
The launch of a new product can often be over looked on content management websites. Many times it just as easy as uploading some photos, adding a title, and creating a description before you push the launch button. Even if you manually launch your new product many people overlook a very large power house on their own website, internal popular product pages.
Pages that are popular on your site get crawled by Google more often than those pages that are deep within your site with little or no external links pointed to them. By placing internal links that point to your new products, you can help get those indexed quickly. Below is a small example of a test we did to find out how much of a difference it can make to place those internal links on popular pages and the home page. Read more »
As an online marketing professional, I am often asked about how email marketing and SEO are related. It’s simple really. It’s all about acquisition. SEO is a tool that can be used to attract the right audience to you at the right time.
According to ExactTarget’s 2009 Email List Growth Study report, site registration, incented and non-incented, rank at the top for marketers’ list growth tactics. And what drives traffic to your site better than organic search? Read more »
Can you imagine being able to ask a question—any question within any topic—to a community of over 500 million active users? Facebook aims to soon make this large scale question and answer session a reality to all of its registered users in the form of “Facebook Questions.” Introduced last month as a beta project and launched to a limited group of users (with plans to expand) in late July, Facebook Questions could potentially cause a drastic change the search engine industry.
Facebook Questions’ selling point is a twist on its own normal operations: your question will be posted to the ENTIRE Facebook community rather than just your own social circle. The fairly simple idea is accompanied by a simple interface allowing you to upload pictures to enhance your question or add a poll to help opinion-based questions. Read more »
Founded in 2007, Blekko is the newest search engine among powerhouses Google and Bing. According to TechCrunch, the company’s query relevancy is comparable to Google—making search engine users wonder, “What makes Blekko different than Google?” The answer: the ability to specialize your search with the use of slashtags, a distinct feature of Blekko that may attract a crowd looking for precise search results.
The slashtag method, with the model being “keyword”/ “criteria”, allows users to search a specific keyword followed by an even more specific criteria. According to Search Engine Land, “Slashtags allow search personalization and filtering through the creation of mini-indexes of authoritative or favorite sites.” Read more »
Here at Slingshot SEO, our informal mission statement is simple: “Make clients successful, make clients successful, and don’t forget to make clients successful.” In the end, it’s results that matter and being the company that can provide those results is how Slingshot SEO prides itself. Getting actual feedback from clients is a great means for gauging how happy consumers are with the service and; therefore, how successful the campaign has been. Read more »
Building a stronger, more developed local community is a critical goal here at Slingshot SEO in order to ensure a well-balanced business environment for the future Indianapolis. To help serve this cause, we are proud to be a sponsor of Training Inc.’s 2nd annual “Teeing up for Training Inc.” golf outing.
Training, Inc.’s mission is to equip people to become self-sufficient by providing marketable job and life skills training. The company’s mission is to combat poverty and unemployment in Indiana by helping those who want a job to be successful in the workplace and in their lives. According to company associate Janneane Blevins, “Training, Inc. has worked to give men and women in Marion County, the marketable skills they need to support themselves and their families.” More information about the company and its operations and goals can be found on the Training Inc. website. Read more »
In the realm of SEO it seems that we often get lost in the numbers, after all it is a numbers game right? What is this keyword’s current Google ranking? How many visitors did this page receive last month? What percentage of searches were conducted through each browser?
But sometimes it’s helpful to take a step back and consider why potential customers are conducting a search in the first place. The more you know about the psychology behind searchers’ motives, the more adept you will be at converting those leads into sales. Read more »
You’re doing great! You started a blog and have been posting on a regular basis with diligence. But sometimes frequency isn’t enough to have a successful blog that adds value to your website and increases your visibility in searches. Content that is consistently of high quality is essential for your blog to move forward and there are a few tips you can use to stir up your routine and give your blog content more impact. Read more »
Google’s recent launch of its new indexing infrastructure Caffeine has stirred up the question among SEO enthusiasts about whether or not this will have a notable impact on optimization results or the process needed for a successful SEO process. The revamp does not change Google’s algorithm for ranking, instead, according to the Google blog, it is a sytem that’s “more than 50 percent fresher than our last index and it’s the largest collection of web content we’ve offered”. So now “when Google crawls a page, it processes that page through the entire indexing pipeline and pushes it live nearly instantly” (Search Engine Land). Read more »
