The Impact of Social Media on User Engagement
For this week’s R&D post, we ask a simple question spawned from a discussion we had in our research lab: How does social media impact user engagement? Read more »
R & D at Slingshot SEO (Part Two)
In my previous post, we explored how Slingshot SEO’s Research and Development department came into being, as well as peered inside the personalities and backgrounds of the three members that make up the team. Read more »
Siri: Destined for Prime Time?
Ever notice how the next generation is better at using the technology of their day than the previous generation? I don’t watch cable TV, but my dad does. I’ve tried to teach him how to use Hulu, Netflix, etc., but he resists. It’s not that Hulu and Netflix don’t have the movies he wants to watch. They have Charade. They have Gentlemen Prefer Blondes. And my dad could watch these movies without messing with his VHS or waiting for late night oldies on commercial TV. I’ve seen him watching The Cosby Show at 1 a.m., sitting through about 10 minutes worth of commercials! Read more »
R&D at Slingshot SEO (Part One)
You are in for a holiday treat over the next couple of weeks as I introduce our Slingshot SEO Research and Development department and its always unflappable head Mr. Evan Fishkin. 
When most people think of a technology-related company R&D department, the names Apple, Cisco, Qualcomm and others come to mind. They may have more white lab coats and bigger budgets, but I seriously doubt if they have as much fun or know as much about SEO as our talented trio! Read more »
SearchTV: “Keepin’ it Fresh”
The latest episode of Slingshot SEO’s SearchTV, a 30-minute rapid-fire show, provided interesting highlights of Google’s freshness update, the impact of Siri, and branded SEO. Watch as Account Executive Jim Brown and Director of Consulting Jesse Laffen discuss the latest in the ever-evolving world of search. Read more »
How to Generate Sales Leads With Killer Meta Description Tags
Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page creators and editors because they just don’t care. This is a huge mistake. If you care about capturing sales leads from targeted search, you should pay close attention to getting your meta descriptions right. Read more »
Striving for Perfection in Client Retention
All of you who have been keeping up with my blog during the past several months have learned quite a bit about the inner workings of Slingshot SEO. Today we are going to hone in on one of my favorite topics to discuss with our leadership team. In fact, if you ask them, they would state it is the topic I most often refer to … except, perhaps, excellence in staffing. Read more »
Get Your SEO in Order. Literally.
SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. Often it’s a struggle to even explain it, even when you’re an SEO professional. So, how do you actually approach implementing SEO? Read more »