In the realm of SEO it seems that we often get lost in the numbers, after all it is a numbers game right? What is this keyword’s current Google ranking? How many visitors did this page receive last month? What percentage of searches were conducted through each browser?
But sometimes it’s helpful to take a...
I will be the first to admit that the Twitter craze didn’t capture me when the obsession first came about and it seemed like the waves of news stories revolving around Hollywood Twitter news would never cease. It was the “socialite” mentality associated with this type of media that kept me from taking any “tweet” talk seriously. But unlike most fads, Twitter evolved and transformed...
Below are just a few words of wisdom. Some SEO battles will be too tough to fight, the competition will be so stiff you just can't compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or no competition for fast results. You can rise to...
When approaching an SEO project it is ideal to start before any line of code is written or web design is considered with a keyword workshop. Even prior to building a site map or wire frame a keyword workshop should be performed. By executing a proper keyword workshop, you will identify the number of searches performed per month for specific keyword phrases. These results will drive the strategy...
Image courtesy Flickr:
http://www.flickr.com/photos/craftygoat/ / CC BY-NC 2.0
Recently economist, technology investor, analyst, blogger and all-around go-to guy Paul Kedrosky published a scathing post on his Infectious Greed blog entitled “Dishwashers, and How Google Eats Its Own Tail.” You can (and should) read the entire post for yourself, but the gist is his stymied efforts at searching for appliance reviews online.
In his quest...
Here I am, crawling out of the blog woodwork just in time to say goodbye to 2009. No, I will not write a blog post about my thoughts on the year or the top 10 best and worst of ’09…I’ll leave that to my personal blog and those other bloggers out there!
Christmas...
Hello again, Search Box here.
You spend a good amount of time looking at your web analytics for ways to help users find you via search.
But did you know that search companies also look at what people are searching for?
Don’t worry, it’s not scary. We’re just trying to find ways to help users, just like you do. And with all that data, it can be fun and informative to step...
Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists” that calls SEO a con.
Search engine optimization does not need to be sleazy to be effective. Any enterprise can be turned into a con with a slight shift in perspective and goals. The folks who are up in arms about Powazek’s rant are letting the vitriol get in the way of the...
Congratulations! You did some nifty work optimizing your site for search, and now you’re on the front page of Google search results for all your most important keywords.
Now what?
According to Woody Allen, your SEO job is finished because “99% of success is showing up.”
That may be true for him, but you’re not casting a wry romantic comedy. You...
Recently, Google unveiled a new search feature: social search.
In simple terms, traditional site search involves search spiders crawling the web, indexing sites based on the content and keywords. When users search for sites, these indexes are used to generate search results. As such, search results have been based entirely on...
