Below are just a few words of wisdom. Some SEO battles will be too tough to fight, the competition will be so stiff you just can't compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or no...
When approaching an SEO project it is ideal to start before any line of code is written or web design is considered with a keyword workshop. Even prior to building a site map or wire frame a keyword workshop should be performed. By executing a proper keyword workshop, you will identify the number of searches performed per month for specific keyword phrases. These results will...
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Recently economist, technology investor, analyst, blogger and all-around go-to guy Paul Kedrosky published a scathing post on his Infectious Greed blog entitled “Dishwashers, and How Google Eats Its Own Tail.” You can (and should) read the entire post for yourself,...
Here I am, crawling out of the blog woodwork just in time to say goodbye to 2009. No, I will not write a blog post about my thoughts on the year or the top 10 best and worst of ’09…I’ll leave...
Hello again, Search Box here.
You spend a good amount of time looking at your web analytics for ways to help users find you via search.
But did you know that search companies also look at what people are searching for?
Don’t worry, it’s not scary. We’re just trying to find ways to help users, just like you do. And with all that data, it can be fun and informative to step back and...
Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists” that calls SEO a con.
Search engine optimization does not need to be sleazy to be effective. Any enterprise can be turned into a con with a slight shift in perspective and...
Congratulations! You did some nifty work optimizing your site for search, and now you’re on the front page of Google search results for all your most important keywords.
Now what?
According to Woody Allen, your SEO job is finished because “99% of success is showing...
Recently, Google unveiled a new search feature: social search.
In simple terms, traditional site search involves search spiders crawling the web, indexing sites based on the content and keywords. When users search for sites, these indexes are used to generate search results. As such, search results have been based entirely on the content generated and published on static websites.
Social search...
Hello again. Search Box here.In my previous post I told you a little about how I find your site. Now I’d like to look more closely at one of the ways you can help: analytics.Common wisdom dictates that for truly effective site maintenance, you should be spending at least one hour a day on site analytics. Where...
Your web or search engine optimization consultant just told you your company needs to “win search.” True enough. But what does it mean to win?
Much of the success of what is called “organic search” (people searching for terms in Google, Yahoo, etc.) depends on placement: where does a site appear...
