If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money.
This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect...
In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords). While that is a worthy method for valuing rankings, today I’m going to discuss how to calculate how many sales and, drum roll… profits can be reaped from a...
Cost per click (CPC) is part of a larger internet marketing model called pay per click (PPC).
PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers pay for their ad to appear only...
So what is the true value of organic rankings, and why have they helped so many companies rush from oblivion into the stratosphere so fast? Companies, such as Zappos.com, a business less than 10 years old that sold over a billion dollars in merchandise online...
One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194. And yes, I’m talking over 7 million US dollars here, not Kazakhstan Tenge. As strategic business...
