2 Stories of Brand Consolidation – How Slingshot SEO helped 2 clients achieve success.
Have you ever pondered the steps it would take to consolidate two major brands into one? Did you recognize the potential impact a stronger brand could have on your search engine rankings? The consolidation of two brands creates a laundry list of tasks such as product positioning, audience messaging and reception and overall brand management. As such, it must be tactically planned so that when a search engine re-crawls the website, as much of the page authority is secured as possible. Slingshot SEO has had the honor of helping several companies, including a leading multi-million dollar online hosting provider, and IU Health, voted Best Hospitals in America by US News & World Report, tackle the feat of consolidating two large domains into one – thus creating a stronger, more focused brand.