The Incredible Impact of Long Tail Traffic
Traffic from more specific search queries, generally containing more than 3 words, is commonly referred to as long-tail traffic. This traffic is highly desirable due to the increasing amount of long tail searches by consumers and high conversion rates commonly associated with these visitors.
Over a 12-month period, this e-commerce business yielded 3.5x more organic monthly traffic from long tail searches than exact match of the fathead term. The following case study illustrates how an effective SEO campaign can drive both exact match search visitors and long tail search visitors.