Definition - Brand Recognition

The possible components of a brand are a logo, name, slogan and design scheme related to a business. Brand recognition is the process of using advertising, design, media and customer service to ingrain your company's branding into the minds of your customers. SEO is a cost-effective way to build brand recognition because companies that rank at the top of search engine results for competitive keywords are lent credibility by Google. Search engine users are lead to believe that companies ranking on the first page of Google for a specific keyword are the best players within that particular industry, building strong brand recognition.