Definition - Targeted Traffic

Effective web design and SEO drives targeted traffic to your website by optimizing for specific keywords. Targeted traffic, meaning that visitors coming to your website through search engines are searching for keywords relating to your specific products or services. SEO is not a way of putting your company's website in front of a large audience of disinterested individuals. Rather, SEO is a way putting your website in front of interested customers who desire your specific products or services.