http://www.slingshotseo.com/feeds/blog-author-slingshot-bloggers-rss.xml Slingshot SEO's Slingshot Bloggers RSS Feed en-US http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything Image courtesy Flickr: http://www.flickr.com/photos/craftygoat/ / CC BY-NC 2.0 Recently economist, technology investor, analyst, blogger and all-around go-to guy Paul Kedrosky published a scathing post on his Infectious Greed blog entitled “Dishwashers, and How Google Eats Its Own Tail.” You can (and should) read the entire post for yourself, but the gist is his stymied efforts at searching for appliance reviews online.   In his quest to find dishwasher reviews, he found that... http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything#comments Wed, 06 Jan 2010 16:02:11 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money.   This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect customers and their money to just... http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer#comments Wed, 30 Dec 2009 10:50:58 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist Hello again, Search Box here.   You spend a good amount of time looking at your web analytics for ways to help users find you via search.   But did you know that search companies also look at what people are searching for?   Don’t worry, it’s not scary. We’re just trying to find ways to help users, just... http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist#comments Fri, 04 Dec 2009 11:52:47 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists” that calls SEO a con.   Search engine optimization does not need to be sleazy to be effective. Any enterprise can be turned into a con with a slight shift in perspective and goals. The folks who are up in arms about Powazek’s rant are letting the... http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game#comments Wed, 02 Dec 2009 13:16:33 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis Cost per click (CPC) is part of a larger internet marketing model called pay per click (PPC).    PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers pay for their ad to appear only when... http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis#comments Thu, 19 Nov 2009 10:57:00 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in Congratulations! You did some nifty work optimizing your site for search, and now you’re on the front page of Google search results for all your most important keywords.   Now what?   According to Woody Allen, your SEO job is finished because “99% of success is showing up.”   That may be true for him, but you’re not casting a wry... http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in#comments Thu, 12 Nov 2009 09:35:44 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business Recently, Google unveiled a new search feature: social search.   In simple terms, traditional site search involves search spiders crawling the web, indexing sites based on the content and keywords. When users search for sites, these indexes are used to generate search results. As such, search results have been based entirely on the content generated and published on static websites.   Social search adds a new wrinkle to the search landscape: search relevance based in... http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business#comments Tue, 10 Nov 2009 09:36:51 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business http://www.slingshotseo.com/blog/2009/11/winning-search-is-in-the-eye-of-the-beholder Your web or search engine optimization consultant just told you your company needs to “win search.” True enough. But what does it mean to win? Much of the success of what is called “organic search” (people searching for terms in Google, Yahoo, etc.) depends on... http://www.slingshotseo.com/blog/2009/11/winning-search-is-in-the-eye-of-the-beholder#comments Thu, 05 Nov 2009 14:40:57 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/winning-search-is-in-the-eye-of-the-beholder