http://www.slingshotseo.com/feeds/blog-category-seo-research-rss.xml Slingshot SEO's SEO Research RSS Feed en-US http://www.slingshotseo.com/blog/2010/06/get-connected-social-media-and-your-clients I will be the first to admit that the Twitter craze didn’t capture me when the obsession first came about and it seemed like the waves of news stories revolving around Hollywood Twitter news would never cease.  It was the “socialite” mentality associated with this type of media that kept... http://www.slingshotseo.com/blog/2010/06/get-connected-social-media-and-your-clients#comments Thu, 10 Jun 2010 14:44:38 -0500 Kelly Wise http://www.slingshotseo.com/blog/2010/06/get-connected-social-media-and-your-clients http://www.slingshotseo.com/blog/2010/03/5-easy-steps-for-competitive-seo-analysis Below are just a few words of wisdom. Some SEO battles will be too tough to fight, the competition will be so stiff you just can't compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords that have little or... http://www.slingshotseo.com/blog/2010/03/5-easy-steps-for-competitive-seo-analysis#comments Sat, 06 Mar 2010 09:38:09 -0600 Chad Pollitt http://www.slingshotseo.com/blog/2010/03/5-easy-steps-for-competitive-seo-analysis http://www.slingshotseo.com/blog/2010/02/seo-keyword-research When approaching an SEO project it is ideal to start before any line of code is written or web design is considered with a keyword workshop.  Even prior to building a site map or wire frame a keyword workshop should be performed.  By executing a proper keyword workshop, you will identify the number of searches performed per month for specific keyword phrases.  These results will drive the... http://www.slingshotseo.com/blog/2010/02/seo-keyword-research#comments Sun, 21 Feb 2010 09:09:39 -0600 Chad Pollitt http://www.slingshotseo.com/blog/2010/02/seo-keyword-research http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything Image courtesy Flickr: http://www.flickr.com/photos/craftygoat/ / CC BY-NC 2.0 Recently economist, technology investor, analyst, blogger and all-around go-to guy Paul Kedrosky published a scathing post on his Infectious Greed blog entitled “Dishwashers, and How Google Eats Its Own Tail.” You can (and should) read the entire post for yourself, but the gist is his stymied efforts at searching... http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything#comments Wed, 06 Jan 2010 16:02:11 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2010/01/enjoy-spam-just-search-for--anything http://www.slingshotseo.com/blog/2009/12/power-of-the-twitter-and-seo-duo Here I am, crawling out of the blog woodwork just in time to say goodbye to 2009. No, I will not write a blog post about my thoughts on the year or the top 10 best and worst of ’09…I’ll leave that to... http://www.slingshotseo.com/blog/2009/12/power-of-the-twitter-and-seo-duo#comments Wed, 30 Dec 2009 16:11:57 -0600 Ali Gantz http://www.slingshotseo.com/blog/2009/12/power-of-the-twitter-and-seo-duo http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist Hello again, Search Box here.   You spend a good amount of time looking at your web analytics for ways to help users find you via search.   But did you know that search companies also look at what people are searching for?   Don’t worry, it’s not scary. We’re just trying to find ways to... http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist#comments Fri, 04 Dec 2009 11:52:47 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/the-search-box-never-rests-the-zeitgeist http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists” that calls SEO a con.   Search engine optimization does not need to be sleazy to be effective. Any enterprise can be turned into a con with a slight shift in perspective and goals. The folks who are up in arms about Powazek’s rant are letting the vitriol get in... http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game#comments Wed, 02 Dec 2009 13:16:33 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/seo-is-no-shell-game http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in Congratulations! You did some nifty work optimizing your site for search, and now you’re on the front page of Google search results for all your most important keywords.   Now what?   According to Woody Allen, your SEO job is finished because “99% of success is showing up.”   That may be true for him, but you’re not casting a wry romantic comedy. You build the best products in your... http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in#comments Thu, 12 Nov 2009 09:35:44 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/click-through-rate-they-found-you-invite-them-in http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business Recently, Google unveiled a new search feature: social search.   In simple terms, traditional site search involves search spiders crawling the web, indexing sites based on the content and keywords. When users search for sites, these indexes are used to generate search results. As such, search results have been based entirely on the content generated and published on static websites.   Social search adds a new wrinkle to the search landscape: search relevance based in... http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business#comments Tue, 10 Nov 2009 09:36:51 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/what-does-social-search-mean-for-your-business http://www.slingshotseo.com/blog/2009/11/whats-a-little-analytics-among-friends Hello again. Search Box here.In my previous post I told you a little about how I find your site. Now I’d like to look more closely at one of the ways you can help: analytics.Common wisdom dictates that for truly effective site maintenance, you should be spending at least one hour a day on site analytics. Where... http://www.slingshotseo.com/blog/2009/11/whats-a-little-analytics-among-friends#comments Fri, 06 Nov 2009 14:46:27 -0600 Search Box http://www.slingshotseo.com/blog/2009/11/whats-a-little-analytics-among-friends