http://www.slingshotseo.com/feeds/blog-category-seo-roi-rss.xml Slingshot SEO's SEO ROI RSS Feed en-US http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money.   This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect customers and their money to... http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer#comments Wed, 30 Dec 2009 10:50:58 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/12/pay-per-click-return-on-investment-a-primer http://www.slingshotseo.com/blog/2009/11/estimating-seo-profit In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords).  While that is a worthy method for valuing rankings, today I’m going to discuss how to calculate how many sales and, drum roll… profits can be reaped from a first page ranking on... http://www.slingshotseo.com/blog/2009/11/estimating-seo-profit#comments Tue, 24 Nov 2009 16:11:53 -0600 Kevin Bailey http://www.slingshotseo.com/blog/2009/11/estimating-seo-profit http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis Cost per click (CPC) is part of a larger internet marketing model called pay per click (PPC).    PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers pay for their ad to appear only when the associated link is clicked. These contextual ads... http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis#comments Thu, 19 Nov 2009 10:57:00 -0600 Slingshot Bloggers http://www.slingshotseo.com/blog/2009/11/the-price-isnt-always-right-cost-per-click-analysis http://www.slingshotseo.com/blog/2009/10/seo-value-part-2 So what is the true value of organic rankings, and why have they helped so many companies rush from oblivion into the stratosphere so fast?  Companies, such as Zappos.com, a business less than 10 years old that sold over a billion dollars in merchandise online last year.  In... http://www.slingshotseo.com/blog/2009/10/seo-value-part-2#comments Thu, 15 Oct 2009 17:16:28 -0500 Kevin Bailey http://www.slingshotseo.com/blog/2009/10/seo-value-part-2 http://www.slingshotseo.com/blog/2009/09/seo-value One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for... http://www.slingshotseo.com/blog/2009/09/seo-value#comments Wed, 23 Sep 2009 11:21:39 -0500 Kevin Bailey http://www.slingshotseo.com/blog/2009/09/seo-value