Circlecitycopperworks.com

Circle City Copperworks ("Circle City") is a company based in downtown Indianapolis that custom fabricates some of the finest handmade household and outdoor copper products in the world. While many of Circle City's customers are located within Indiana, Circle City's intent has always been to market on a national level. Not willing to spend the millions of dollars in marketing funds that it takes for a national television and print marketing campaign, Circle City turned to the Internet, building a bare bones website capable of selling copper products online.

Their initial web designer, not being skilled in the science search engine optimization, advised Circle City to pay Google Adwords to send visitors to their website. Google Adwords is the main revenue generator for the Google search engine. With Google Adwords a company can pay Google to place a link to their company's website on the right side of Google's organic search results for any desired keyword phrases. While Google Adwords may be effective at sending visitors to a website, it is often quite costly. Companies wishing to advertise their website with Google Adwords bid with other companies for priority placement of their sponsored link on the right side of Google's search results. For Circle City Copperworks this Google Adwords bidding process lead to sponsored links costing anywhere from fifty cents to three dollars per visitor sent to their website via Adwords. This translated into Circle City spending over $5,000 per month in advertising expenditures to Google Adwords. While Google Adwords did result in Circle City generating tens of thousands of dollars in revenue per month, the $5,000 dollar expenditure was greatly reducing their profit margins.

In early 2007 a reputable Indianapolis business consultant aware of Slingshot SEO's services recommended that Circle City talk to our team of Internet marketing and design specialists to discuss a new and more cost-effective form of Internet marketing, search engine optimization. Search engine optimization or SEO is a form of best-practice web design that adheres to Google's rigorous web design guidelines. If a web designer adheres to these web design guidelines better than your competitor's web designers, your website will rank higher than your competitors in Google's natural or organic search listings. Natural or organic search listings are Google's main center screen search engine results. The reason being listed at the top of Google's organic search results is better than being listed in Google Adword's sponsored links, is because an organic search engine listing drives more visitors to your site and is not charged for by Google.

Three months after contracting Slingshot SEO to build Circle City a search engine optimized professional eCommerce website, their website ranked on the first page of Google's organic search results for every popular keyword phrase relating to their products or services. Circle City now generates more monthly revenue through their eCommerce website than ever before and pays Google nothing. The total cost for Slingshot SEO to design their eCommerce website was less than several months of their previous Google Adwords expenditures. The savings derived from Slingshot SEO's search engine optimization will result in a direct savings to Circle City of well over $5,000 per month in advertising expenditures for years to come. Further, Circle City's sales conversion rate from website visitors is at its highest level ever.

The following is a list of keyword phrases that Circle City Copperworks ranks on the first page of Google's organic search engine results for, along with estimated daily search volumes for each phrase:

• Copper Sinks - 135


• Copper Sink - 112


• Copper Range Hoods - 79


• Copper Range Hood - 54


• Copper Hoods - 17


• Copper Countertops - 14


• Copper Fabrication - 12


• Custom Copper Fabrication - 9

The following is a testimonial from the manager of Circle City Copperworks sent to Slingshot SEO two months after their websites completion:

August 2nd, 2007

Slingshot SEO,

I would like to personally thank you and your staff for the outstanding job you have done for us. Never did I think it possible to move forward as fast as we did on the organic side of Google search results. The website you built for us has gained us notoriety on an unprecedented level. My clients are pleased that our website is very user friendly and puts all relevant information and pictures at their fingertips. I recommend you and your staff to any company that wants to succeed on the Internet.

We at Circle City Copperworks thank you for a job well done.

Mark Murphy
Circle City Copperworks
mark@circlecitycopperworks.com
(317) 635-5880

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