It’s been said that what gets measured gets done, and improved upon. It’s never too late to start.
A BEGINNER’S GUIDE TO GOOGLE ANALYTICS
This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most useful features.
BUILDING THE FOUNDATION FOR SMART SEO: BASIC REPORTING IN ADOBE SITECATALYST
This guide from Infinitive Analytics and Slingshot SEO highlights how digital analytics professionals can leverage the distinct advantages of Adobe SiteCatalyst.
HOW TO PASS THE GOOGLE ANALYTICS IQ TEST (GAIQ)
10 practice problems to help you prepare for the Google Analytics Individual Qualification Test These practice problems are based on the syllabus for the Google Analytics IQ Test (GAIQ).
VALUING DIGITAL MARKETING CHANNELS WITH ATTRIBUTION MODELS
With all the different types of online marketing campaigns and areas of overlap, how can marketers know for sure which channel is generating returns? Find out here.
A TALE OF TWO STUDIES: ESTABLISHING GOOGLE & BING CLICK-THROUGH RATES
An organic Click-Through Rate (CTR) on search engines is one of the best metrics to measure user engagement on the Internet. Find out how often your results get clicked.
SEO: After the Data
We’ll discuss how data can influence your SEO efforts, as well as strategies for data interpretation and implementing changes to your strategy.
