Penguin and Panda – 90 Days Later
On April 24th, 2012 Google released their Penguin algorithm update, which decreased the search engine rankings of websites that violate Google’s Webmaster Guidelines through black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
Penguin, combined with several updates to the Panda algorithm, continue to affect the SEO efforts of websites, including some who have not participated in black-hat techniques.
Join Slingshot SEO and Conductor as we discuss what has happened in the 90 days since Penguin went into effect, and what we can expect from future refreshes to the algorithm. Nathan and Brian will share some interesting data from Conductor, and Casey will join them to answer your questions about the recent Google updates.
About the Presenters:
Nathan Safran is the Director of Research for Conductor, Inc, an SEO technology company in New York. Nathan authors insightful research on trends in the natural search industry that have been widely covered in authoritative industry publications websites such as SearchEngineLand, SearchEngineWatch, and MarketingProfs. Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, and Internet Retailer 500.
Nathan writes a monthly column for SearchEngineLand and SearchEngineWatch. Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.
Brian McDowell, Director of Customer Search Strategies, focuses on product development and customer success for Conductor, Inc. His passion for corporate success through evangelizing Internet marketing has helped the company lead the marketplace for enterprise level products and services. He has designed and built multiple in-house proprietary technologies for natural search and built large in-house teams consisting of developers and junior level SEO practitioners for companies such as LendingTree, RealEstate.com, MarketAmerica and Red Ventures. Brian often speaks to large enterprise level decision makers as well as advertising agencies about how to build, recruit and sustain natural search focus within their organizations. Brian holds a BS in Computer Science from UNC Charlotte.
Casey Szulc is the Senior Statistician at Slingshot SEO and also heads up our internal Research & Development department. He has authored or co-authored several definitive SEO guides for Slingshot SEO, including our nationally recognized CTR and Multi-Touch studies. He recently collaborated with Infinitive Analytics on a guide to Adobe SiteCatalyst. Casey also assists in creating organic search marketing strategies for our enterprise-level accounts. He holds a BA in Actuarial Science and minors in Mathematics and Business from Butler University.