“The Turkey Sandwich Strategy” – Master The Art of Repurposing
According to the Content Marketing Institute’s annual report, 64% of B2B content marketers say they are challenged with producing enough content.
It’s likely that you understand the importance of producing high-quality content on a regular basis. Blogs, infographics and videos can increase qualified traffic and conversions. The hard part is juggling content production with all of the other day-to-day responsibilities that you have.
Join us as we discuss the art of repurposing: leveraging existing content in order to scale future content production in an economical and pain-free way.
About the Presenters:
Muhammad Yasin is the Director of Social Media for HCC Medical Insurance Services (http://www.hccmis.com ) and Author of Nothing New: An Irreverent History of Storytelling and Social Media ( http://www.nothingnewbook.com ). In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. Muhammad’s innovative use of social media in the healthcare industry has been nominated for several awards, mentioned in industry publications such as inc.com, and featured as a case study in the book Search Engine Optimization: An Hour a Day.
As an evangelist for the use of social media, Muhammad Yasin publishes tips at http://www.muhammadyasin.com
Steven Shattuck is the Community Manager at Slingshot SEO. Steven manages online lead generation through content, email and social media marketing. A certified inbound marketer, Steven is a frequent contributor to the 12 Stars Media blog, covering trends in online video marketing. He has also been published in Search Engine Journal and is frequently syndicated on Business2Community.
Steven serves as Communications Director for the Irvington Halloween Festival, one of the nation’s oldest and largest Halloween festivals. He also helps organize Startup Weekend Indianapolis, and sits on the marketing-communications committee for CICOA.