When: Wednesday, February 22nd at 11:00 am EST
What: Are your social efforts SEO inclined? Leverage social media to gain higher rankings & maximize ROI.
Who: Hosted by Muhammad Yasin and Jesse Laffen
Social media is a major player in SEO, and when optimized correctly, can provide exponential benefits of authority, trust and ROI. Tune in Wednesday, February 22 at 11am to see how Muhammad Yasin at HCC Medical Insurance Services intertwines his social media plan and SEO campaign – allowing his company to reap the benefits of a tandem campaign. Tune in to hear Jesse Laffen, Director of SEO Performance, join Muhammad as he shares his experience and expertise on social media in the search space.
What you’ll learn in this webinar:
- How social influences your website’s ranking factors
- How to create social content based on your SEO keywords
- What social signals mean for your company’s ROI
About the Presenters
Muhammad Yasin is the Social Media Strategist for an international travel medical insurance company. His social media marketing campaigns reached over 2 million people in 2011. Muhammad’s innovative use of social media in the healthcare industry was nominated for a Mira Award in 2010 as well as being featured as a case study in the book Search Engine Optimization: An Hour a Day. He was recently recognized as a Rising Star by the Indianapolis Star and by the Indianapolis social marketing community as the most influential Up and Comer of 2011.
As an evangelist for the use of social media, Muhammad Yasin regularly publishes tips at www.muhammadyasin.com as well as making appearances on the topic.
Jesse Laffen is the Director of SEO Performance at Slingshot SEO. For the past four years, Jesse has been practicing search marketing on behalf of clients to achieve top organic rankings on search engines like Google and Bing. Jesse’s other areas of Internet marketing expertise include conversion rate optimization and copywriting.