“The Unicorn Strategy” – Using Social Media Influencers to Drive Brand Awareness

The proliferation of internet access and social media is changing how consumers make purchasing decisions. Join Muhammad Yasin, Director of Social Media at HCCMIS, and Steven Shattuck, Community Manager at Slingshot SEO, as they discuss how to use social media promotion and engagement of social media influencers to drive website traffic and brand awareness. Muhammad will share case studies from his experience building a social network of over 250,000 followers and exposing the HCCMIS brand to over 8 million people in 12 months.

About the Presenters:

Muhammad Yasin is the Director of Social Media for HCC Medical Insurance Services ( http://www.hccmis.com ) and Author of Nothing New: An Irreverent History of Storytelling and Social Media ( http://www.nothingnewbook.com ). In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. Muhammad’s innovative use of social media in the healthcare industry has been nominated for several awards, mentioned in industry publications such as inc.com, and featured as a case study in the book Search Engine Optimization: An Hour a Day.

As an evangelist for the use of social media, Muhammad Yasin publishes tips at http://www.muhammadyasin.com

Steven Shattuck is the Community Manager at Slingshot SEO. Steven manages online lead generation through content, email and social media marketing. Steven is a frequent contributor to the 12 Stars Media blog, covering trends in online video marketing. He serves as Communications Director for the Irvington Halloween Festival, one of the nation’s oldest and largest Halloween festivals. He also helps organize Startup Weekend Indianapolis, and sits on the marketing-communications committee for CICOA.