“What’s the value of a first page search engine ranking, anyway?”
Executive Summary
Slingshot SEO helps deserving brands build digital relevance and achieve exponential business success through search engine optimization. We offer strategic and execution services that make our clients more visible to their customers, and to date, we’ve successfully delivered first page Google search ranking for nearly every client we’ve served. As you consider working with Slingshot, an important question to ask is, “What’s first page visibility worth, and what might it cost to achieve by other means?” We offer this white paper to help you consider what SEO could mean for your brand.
SEO is technical, but you don’t have to be. If at any point in your exploration of this paper, or this website, you’d rather just pick up the phone and talk to someone who can meet you where you’re at and help you get a feel for what Slingshot SEO can do for your brand, give us a call.
As strategic business decision makers, putting a dollar value on a first page ranking is crucial in deciding how much time, effort and money to invest into an SEO campaign. The How To Value SEO whitepaper outlines a detailed process of calculating the value of a first page ranking. This document also calculates the value of long-tail derivative rankings and examines the present value of organic rankings over the long term. This process is applicable to any keyword phrase in any industry. This white paper will use the example keyword phrase ‘Health Insurance’, and demonstrate how the annual value of a 1st page Google organic ranking for ‘Health Insurance’ is calculated to be $7,471,194.
Estimating the value of a 1st page ranking on any search engine is a straightforward analysis that requires a few minor assumptions. Google already provides most of the information needed for this calculation within the keyword tool. Evaluating a ranking is done by calculating the ranking’s fair market value, or what would otherwise have to be paid to another comparable source in order to receive the same amount of similar targeted traffic to a website.
What Else This White Paper Covers
- Executive Summary
- Valuing SEO as a Comp Analysis
- Annual Value of First Page Google Ranking
- Annual Value of a First Page Ranking Across All Search Engines
- Annual Value of Long-Tail Derivative Rankings
- Valuing Long Term Organic Rankings
- Calculating Present Value of First Page Rankings