Our success is driven by a tireless passion to understand and maximize the science of search.
We seek to dominate an industry over which we have no ultimate control. In order to continue to produce for our clients, we stay on top of best practices, emerging trends, peer reporting, and changes in the science of SEO so that we can humbly and nimbly respond to the realities we encounter.
We track industry trends and continually test processes for improvement. We are so serious about this that we shut down operations one day per week to focus on research and sharing information. We also continue to aggressively build a world-class in-house research team dedicated exclusively to the evolution of search.