Demographics

Demographics statistics monitor website visitor geographical locations and computer compatibility

Understanding your customer demographics is crucial to operating an effective business. Tracking your website visitors' geographic demographics provides priceless information regarding where to focus your web marketing and traditional (paper) advertising campaigns.

For example, in the above case a large portion of website visitors are coming from Sao Paulo Brazil. After ascertaining this information, you may find it beneficial to launch a Portuguese version of your website in order to increase sales.