Traffic source statistics monitor how your website visitors found your website

Where are your website visitors coming from?

In the physical or "brick-and-mortar" business world, there is no efficient or clear way to discern which of your many marketing efforts brought a customer through the door. Marketers have wrestled with this problem throughout the ages and at best, have used often inaccurate estimation methods to answer this question. With the Internet, this age old question has been answered to a level of detail previous marketers could only have dreamed of. Detailed website traffic source statistics help you understand which source is providing the best sales conversion rate, allowing you to focus your marketing efforts on the most cost-effective of campaigns.

Slingshot SEO analyzes what marketing efforts drove visitors to your website: Natural or organic search engine rankings (Google, Yahoo, MSN, etc...) Referral websites Social media networks Direct traffic (visitors typed your website URL into a browser) Pay-per-click search engine advertising

Demographics statistics monitor website visitor geographical locations and computer compatibility