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January 2009
by Jody Mugele Thank you, Google! As a content editor I take pride in knowing how to use a semicolon. It makes me happy to look over a draft of a blog post I’ve created and delight in sentence variety on the page. I love when a piece of content crosses my desk and I...
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by David Tittle David: Recently, my colleague Evan and I noticed an update in Google’s instant preview.  While it is a more user-friendly design, this new change has the potential to greatly devalue pay-per-click ads.  Before we get into that, let’s have a review. Evan: Long ago, on November 9th 2010, Google rolled out the...
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October 25th, 2012 by Chad Pollitt With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing...
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