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by Casey Szulc What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. With $1.028 billion in online spending, Cyber Monday 2010 was the heaviest online spending day in history and the first to surpass the billion-dollar...
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August 2nd, 2012 by Casey Szulc July brought some interesting changes to the SEO world – as well as some heartburn to the numerous recipients of the webmaster tools link warnings. Here’s a quick rundown of the most notable industry updates from the past month: FIREFOX LAUNCHES VERSION 14; ENCRYPTS GOOGLE SEARCHES OFFICIAL POST, July...
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by Slingshot Bloggers As an online marketing professional, I am often asked about how email marketing and SEO are related. It’s simple really. It’s all about acquisition.  SEO is a tool that can be used to attract the right audience to you at the right time. According to ExactTarget’s 2009 Email List Growth Study report,...
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by Rasheite Radcliff This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice...
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by Mitch Causey As a continuation of my post “The Many Hats of an SEO,” I will be writing periodic posts about different positions in our company. These posts will describe why these positions are necessary for SEO success – giving people outside of the SEO industry more insight into how we operate. This first...
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by Evan Fishkin OK. I realize this post is a little untimely since SMX Advanced ended like … uh, three weeks ago. But due to having to grapple with The Plague, which I inadvertently picked up during one of four visits to five different airports in a 10-day period, I’m just now able to deliver...
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by Slingshot Bloggers Below are just a few words of wisdom. Some SEO battles will be too tough to fight, the competition will be so stiff you just can’t compete. Other battles will take a long time; months, even years before you rise to the top. Your best bet is to choose long-tail (multi-worded) keywords...
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by Casey Szulc What are the click-through-rates (CTR) for each organic position in a search engine ranking page (SERP)?  SEO aficionados have been pondering this question for years, and given the volatile nature of SERPs, it is an incredibly difficult question to answer.  Any given SERP changes on a day-to-day basis as domains compete for...
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by Courtney Logel Is Google giving preference to its own products over competing products? Has an anti-trust issue caused Google’s Page Rank to decrease from 10 to 9? Jim Brown and Jesse Laffen once again create a compelling debate in episode 4 of Search TV- they hit on search industry highlights through rapid-fire, two-minute discussions...
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by Guest Blogger Erik Deckers is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. Erik...
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