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August 2nd, 2012 by Casey Szulc July brought some interesting changes to the SEO world – as well as some heartburn to the numerous recipients of the webmaster tools link warnings. Here’s a quick rundown of the most notable industry updates from the past month: FIREFOX LAUNCHES VERSION 14; ENCRYPTS GOOGLE SEARCHES OFFICIAL POST, July...
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by Derek Smith Scrap the ice axe and crampons, buddy. Getting your eCommerce site to climb up those search engine ranking pages doesn’t have to feel like you’re climbing Mt. Everest. Your climb to the heights of eCommerce success can become much easier with some proper focus on content and architecture. An eCommerce website is...
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by Jeremy Dearringer Do you feel like you’ve reached a glass ceiling with regards to the number of competitive keywords you can get your homepage to rank for? Is it possible that traffic from some of your competitive keyword phrases might not convert well if your homepage is the first thing that website visitor sees?...
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by Rasheite Radcliff This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice...
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by Jesse Laffen Google has told webmasters that there is a part of your site that has no material effect on your ranking, and since, many webmasters and SEOs are ignoring it. They’re wrong, and you can take advantage of it. In the early days of SEO, much was made of optimizing meta descriptions. As...
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by Evan Fishkin OK. I realize this post is a little untimely since SMX Advanced ended like … uh, three weeks ago. But due to having to grapple with The Plague, which I inadvertently picked up during one of four visits to five different airports in a 10-day period, I’m just now able to deliver...
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by Sharlene Boodram For the last year or two, Infographics have been carving out significant space on the Internet, with no signs of slowing down. In many cases, Infographics draw higher volumes of attention than other forms of web content. However, there is also a growing epidemic of shoddy Infographics that needs to be addressed....
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by Jody Mugele SEO can often have that which-came-first-the-chicken-or-the-egg feel. In general, SEO is a concept that’s difficult to understand. You can’t touch it. SEO practices change. There are few hard and fast rules, few classes, and few experts on the matter. Often it’s a struggle to even explain it, even when you’re an SEO...
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by Jeremy Dearringer I was almost ready to leave the office today when I noticed a tweet on my iPhone by Danny Sullivan of Search Engine Land. He mentioned content farms, tweeting “the more publicity particular content farms get, the more likely they risk being targets in a Google “update” that wipes them out”. I...
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by Guest Blogger Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page...
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