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social-media
November 19th, 2012 by Chad Pollitt Optimization tips usually come in the form of SEO action items. However, SEO is one of many online areas that can be optimized. All too often, social media optimization (SMO) and conversion rate optimization (CRO) take a back seat to SEO. Some marketers fail to realize that successful SMO...
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November 19th, 2012 by Leah Beatty Want to know the secret to Twitter success? It’s simple: participate in Twitter Chats. Why? Fast access to like-minded community (hello, target audience!) Great way to make friends, not just connections Sounding board for questions and ideas Stay current on industry trends and news Build your personal brand At...
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November 14th, 2012 by Aaron Aders If the 2008 presidential election revealed the power of social media in politics, the 2012 presidential election demonstrated its ability to provide essential demographic data. The secret to President Barack Obama’s first win was integration of grassroots organization via social media. Team Obama took that strategy to the next...
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October 30th, 2012 by Sharlene Boodram The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for every campaign. Most recently, we have been developing a more methodical and flexible social strategy that...
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October 2nd, 2012 by Ashley Billman LinkedIn serves as the world’s largest professional network online with more than 175 million members. The opportunities the site offers its users is continually growing. LinkedIn can be used and leveraged by everyone. Unfortunately, LinkedIn is often seen simply as a tool for those seeking employment. But the social...
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September 26th, 2012 by Muhammad Yasin The practice of using social media for SEO is becoming increasingly important. In order to have your message resonate on social media, and in turn impact your business as it pertains to search engine ranking and online visibility (and eventually monetarily), there are a number of steps you must...
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September 25th, 2012 by Bradley Smith Considering the upcoming presidential election, it seems appropriate to draw some similarities between the United States’ complicated Electoral College process and how Google chooses which sites win that No. 1 spot. If you need a brief political science refresher, presidents are elected based on an indirect vote by the...
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September 18th, 2012 by Steven Shattuck When I was hired as Community Manager for Slingshot SEO in February of 2012, I was put in charge of managing the Slingshot SEO social media accounts. One of our most underutilized networks was Google+. Though it’s often derided as the red-headed stepchild of the social media family, many...
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August 30th, 2012 by Muhammad Yasin The practice of using social media for SEO (Search Engine Optimization) is becoming increasingly important. In order to have your message resonate on social media (Facebook, Twitter, blogs, etc.) and, in turn, impact your business as it pertains to search engine ranking and online visibility (and eventually in terms...
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July 30th, 2012 by Emily Burgett Many of us have a memory of a mascot that takes us back to a certain time, place or feeling. It may remind you of the first professional baseball game you attended as a kid. Or it could be the one that has you hysterically laughing every time it...
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