July 16th, 2012 by Muhammad Yasin Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in...Read More
July 12th, 2012 by Mark Thomas I’ve been known to set the bar a bit low when it comes to justifying celebrations. The anniversary of my smallpox vaccination, Daniel Boone’s birthday and discovering a three-leaf clover while mowing probably don’t rise to the level most view as auspicious enough to warrant a pause for a...Read More
June 25th, 2012 by Megan Brown You visit them every day. You obsess over their latest updates, notice their style changes and even monitor who they interact with. You feel odd when you go a day without them, and you wonder how you can get them to notice you. Well, wonder no further. Although there’s...Read More
by Brooke Schultz Stepping into the world of social media felt a lot like crashing an A-list dinner over at Angelina Jolie’s chateau. I felt a little out of place with all the fast-paced lifestyles, the energetic personalities, the gaggles of follower reactions when you say something witty, the insider tips that spread like wildfire...Read More
by Courtney Logel Have you ever wondered how to “Optimize Your Optimization?” In the latest episode of SearchTV- a 30 minute, 10 topic rapid-fire talk show, Slingshot SEO Senior Sales Exec Jim Brown and Consulting Manager Jesse Laffen discuss ideas of how to optimize your optimization once you’ve attained rankings. Have you ever thought about...Read More
by Matt Hunckler If you weren’t in San Diego last week, you missed out. Over 7,300 e-commerce and Internet marketing pros made the journey to the San Diego Convention Center for the annual Internet Retailer conference (IRCE). This year’s was the biggest yet! For those who couldn’t make it, here’s what you missed: just about...Read More
by Tiffany Callaway As female drivers like Danica Patrick look to make history by winning the Indianapolis 500, Google search results reveal that women drivers have already taken the top four spots in the starting grid of popularity. Milka Duno, Patrick, Simona de Silvestro and Ana Beatriz top the Google list of most popular racers,...Read More
by Sharlene Boodram For the last year or two, Infographics have been carving out significant space on the Internet, with no signs of slowing down. In many cases, Infographics draw higher volumes of attention than other forms of web content. However, there is also a growing epidemic of shoddy Infographics that needs to be addressed....Read More
by Jessica Wilkinson There are lots of buzz words and phrases being thrown around these days within the inbound marketing industry, but the one that makes my heart skip a beat is (drumroll, please) … brand advocacy! You might think that an advocate is someone who RTs a brand or consistently uses a company’s coupons...Read More
by Matt Hunckler What happens when you bring together 400-500 of the search industry’s elite? We found out during last week’s big Seattle search media conference—MozCon. For starters, we found out that when you pack that many web geeks into one room, it can easily bring even the most enterprise wifi network to its knees....Read More
