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by Casey Szulc What started as a simple marketing ploy in 2005, the Monday following Thanksgiving, known as “Cyber Monday,” has quickly become the largest online shopping day of the year. With $1.028 billion in online spending, Cyber Monday 2010 was the heaviest online spending day in history and the first to surpass the billion-dollar...
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August 6th, 2012 by Guest Blogger Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. Great! But have you noticed your content...
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July 30th, 2012 by Emily Burgett Many of us have a memory of a mascot that takes us back to a certain time, place or feeling. It may remind you of the first professional baseball game you attended as a kid. Or it could be the one that has you hysterically laughing every time it...
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July 6th, 2012 by Aaron Aders Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event. The two keynotes of the day were a presentation by Chris Tolles,...
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by Tiffany Callaway When running your business, a comprehensive plan that takes into account all aspects of your operations is essential in keeping you ahead of the competition. A carefully executed marketing strategy is critical to that success. From analyzing the effectiveness of your current marketing plans to mapping out how to maximize your expenditures...
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by Shari Finnell Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly set his staff on edge … every day. I can picture him now … a cup of black coffee in one hand, while he anxiously scanned the competitor’s newspaper in...
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by Steven Shattuck If you tuned into the April 26thMarketingSherpa webinar, “How to Accelerate Lead Quality & Conversions with Content Marketing Optimization,” you learned that good content makes for a better search experience and increased conversions. In case you missed the webinar, though, here are 3 key takeaways from the presentation: 1) Start With Research:...
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by Derek Smith Scrap the ice axe and crampons, buddy. Getting your eCommerce site to climb up those search engine ranking pages doesn’t have to feel like you’re climbing Mt. Everest. Your climb to the heights of eCommerce success can become much easier with some proper focus on content and architecture. An eCommerce website is...
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by Shari Finnell Are people tweeting about your web site? Sharing your content with friends? Leaving comments on your blog posts? Recommending your site to others? Here at Slingshot SEO, we think there’s no reason your content shouldn’t be shared if it’s worth talking about. Lately, I’ve been thinking about what it takes for someone...
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by Matt Hunckler For Indianapolis natives, few things can match spending a day at the Indianapolis 500 track—the Indianapolis Motor Speedway. Many of us here at Slingshot SEO grew up watching the race. We can recite the names of numerous winners and recall the years when it went down to the final turn. So how...
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