The answer engines already talk about your category. Make them say your name.
Millions of buying decisions now start — and end — inside AI-generated answers. GEO is the discipline of earning citations in those answers: engineering the entity clarity, verifiable authority and answer-first content that generative engines require before they’ll recommend you.

We measure it like a channel: which questions trigger your category, who gets cited today, and what specific gap keeps you out of the answer — then we close those gaps, one query cluster at a time.