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by Shari Finnell In this age of technology, cheating has never been easier. No, I’m not talking about cheating on your better half. That’s an entirely different story that – as we would say here at Slingshot – doesn’t fit into our RELEVANCY standards for this particular blog. OK. Back to this cheating thing. Here...
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by David Tittle Over the last few weeks, Google has released a number of big updates.  Most notably has been the Google +1 Button (Plus One) and the Google + (Google Plus) social network.  In the shadow of these updates, Google has removed some of their features in preparation of their user experience/site design changes. ...
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by Guest Blogger Your website’s traffic can be your company’s most valuable asset. Unfortunately, many companies are leaving value on the table and aren’t tapping into the full potential value that their traffic can deliver. Implementing a few engagement channels for your audience can help boost the value that you’re receiving from your traffic. By...
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by Justin Knarr Last week, I attended the Content2Conversion conference in NYC. As far as events go, this one was pretty sweet. One day. In-your-face. They took the “If you aren’t doing this, you will lose” approach, which I love because I relate to it as well. There were few mentions of search talk at...
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by Derek Smith If you missed our webinar yesterday with Compendium about creating relevant content, do not fear! The Guide to Content Creation is here. The inverted pyramid. Who, what, where, when, why and how. These are some of the things my editors harped on back when I was a cub reporter learning the ropes...
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by Phil Golobish Geek Out [geek-out] –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. ~ www.UrbanDictionary.com There’s no fancy way to say it. There’s also not a technical term for it....
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by Matt Hunckler Depending on what books and blogs you tend to read, you may think “brand” is a bit of a dirty word. Through a recent rebrand experience at Slingshot SEO earlier this year, I gained some perspective on the real value of “brand.” Branding often gets a bad rap, because it’s not always...
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by Shari Finnell When it comes to boxing, I don’t know much. Well, actually close to nothing.  I’ve probably seen a total of 10 matches in my lifetime … Mike Tyson vaguely comes to mind. However, I do know this: When a couple of professional boxers step into the ring, odds are they’re going to...
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by Guest Blogger Guest post by Max Yoder of Compendium. Max is a Lead Lifecycle Engineer at the business blogging software company. Be Smart When I talk to our clients about re-purposing, I usually ask them about their video content first, because I find that most people overlook its potential by ignoring two alternative uses...
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by Shari Finnell When a couple of sports reporters showed up for one of Dirk Nowitzki’s workouts recently, they left in disbelief. ESPN’s Bob Salmi said the NBA player’s routine was just crazy; one of the most bizarre things he had ever seen in basketball. Dave D’Alessandro of the New Jersey Star-Ledger was a bit...
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