Monthly Archives: February 2008

R&D at Slingshot SEO (Part One)

by Jay Love You are in for a holiday treat over the next couple of weeks as I introduce our Slingshot SEO Research and Development department and its always unflappable head Mr. Evan Fishkin. When most people think of a technology-related company R&D department, the names Apple, Cisco, Qualcomm and others come to mind. They […]

Reflections from 2012 Indiana’s Best Places to Work Event

by Tracy Morgan Earlier this year, Slingshot SEO, Inc. was named one of the 2012 Best Places to Work in Indiana. When we received notification that we were a finalist, we were ecstatic! While we always recognized Slingshot SEO as a great place to work, this award made it official and public. We truly were […]

Enterprise SEO: Be Careful with Industry Jargon

by Phil Golobish Geek Out [geek-out] –verb Slang. To engage in a conversation of a highly technical nature, typically with some other members of the party you are with, completely (and usually inadvertently) alienating others in the process. ~ www.UrbanDictionary.com There’s no fancy way to say it. There’s also not a technical term for it. […]

Brand Measurement: In Search of the Missing Link

by Matt Hunckler Depending on what books and blogs you tend to read, you may think “brand” is a bit of a dirty word. Through a recent rebrand experience at Slingshot SEO earlier this year, I gained some perspective on the real value of “brand.” Branding often gets a bad rap, because it’s not always […]