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November 2008
by Evan Fishkin Multi Channel attribution is the Holy Grail of analytics. Fortunately it’s more like the Indiana Jones version than the Da Vinci Code version. The new Multi Channel attribution features give Google Analytics users a more complete understanding of the conversion process. Before, Google Analytics attributed all conversions to the last referring source....
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by Rasheite Radcliff It all begins with what we like to call “Guy meets Girl.” When a guy meets a girl he’s attracted to, he’s determined to woo her, and if Girl is worth it, Guy will woo her by any means necessary. So Guy wants Girl’s attention, and to get it he has to...
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by Phil Golobish The search engine marketing (SEM) industry has grown to support a few major events. Perhaps the largest and most well known of these events is the series, Search Marketing Exposition (SMX), organized by the publishers of Search Engine Land. Last week, I had the opportunity of attending SMX East 2011 in New...
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