by Jay Love One of the biggest joys of being a business and community leader is helping new leaders develop. Pride is not a strong enough word to express the feeling one receives watching a former protégée emerge as a new manager, director, VP or even a president within an organization. Over the years, I...Read More

by Kevin Bailey One of the first important questions to ask yourself before investing in an SEO campaign is, “What’s the value of a first page search engine ranking anyway?” Below I have calculated the annual value of a 1st page Google organic ranking for ‘Health Insurance’ to be $7,471,194.  And yes, I’m talking over...Read More

by Steven Shattuck Companies raising the bar with their workplace practices were recognized tonight at the Indiana Roof Ballroom by the Indiana Chamber of Commerce. The organization unveiled rankings for the 70 companies from throughout the state that made the 2012 Best Places to Work in Indiana list (which was released February 21). The awards...Read More

by Shari Finnell Let’s just consider this blog Part Two of my last post, “Think Like a Journalist.” Here’s why. Google recently announced an algorithm update that should have you seriously thinking about restructuring your company’s content production strategy. You should be approaching it much in the same an online news team would map out...Read More

by Jesse Laffen Does your website have images? Of course it does! Images make content more lively and attractive, helping to keep a visitor’s attention focused on your message. Too often, however, we see we websites ignoring the few easy guidelines Google has published regarding optimization of your images. Following these rules takes little effort,...Read More

by Shari Finnell When it really comes down to it, good writing — the type of stuff people will actually bother to read — is built on a foundation that you probably learned back in grade school. As Sherlock supposedly would put it: “Elementary, my dear Watson. Elementary.” The truth of that hit home to...Read More

by Patrick Davis This post is co-written by SEO Account Executives Brian Graham and Patrick Davis. Now that the dust has settled a bit from South by Southwest (SXSW), we wanted to share some thoughts as a first time exhibitor. SXSW proved to be very fruitful for Slingshot SEO, and even though we were accepted...Read More