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December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. This represents 17.3% of all websites. Yoast.com reports that 72.4 million websites are built on WordPress. Besides it’s SEO-friendliness and relative ease of use, perhaps the most alluring quality...
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November 29th, 2012 by Aaron Aders Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract...
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November 19th, 2012 by Aaron Aders Google has enabled Google Analytics users to apply to a whitelist to gain access to the attribution modeling tool that was previously only available to the enterprise GA package ($150k per year!). This is awesome news since current attribution modeling methods require quite a bit of spreadsheet work. The tool currently...
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November 13th, 2012 by Leah Beatty Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the likelihood of it being shared. Why? Most people skim blog articles, and the first thing they look for are...
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October 8th, 2012 by Chad Pollitt Today’s technology has made B2B online lead generation and management efficient, scalable and effective. Most online marketing automation software provides a “one-stop-shop” solution for Marketing Departments. So, rather than jumping back and forth between multiple systems and websites, everything is accessible through one interface. This saves time and makes...
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October 11th, 2012 by Steven Shattuck It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns. Many social network have built in analytics tools, but if you’re looking to include more complex...
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