by Jeremy Dearringer Do you feel like you’ve reached a glass ceiling with regards to the number of competitive keywords you can get your homepage to rank for? Is it possible that traffic from some of your competitive keyword phrases might not convert well if your homepage is the first thing that website visitor sees?...Read More

by Rasheite Radcliff This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice...Read More

by Kevin Bailey In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords).  While that is a worthy method for valuing rankings, today I’m going to discuss how...Read More

by Matt Hunckler For Indianapolis natives, few things can match spending a day at the Indianapolis 500 track—the Indianapolis Motor Speedway. Many of us here at Slingshot SEO grew up watching the race. We can recite the names of numerous winners and recall the years when it went down to the final turn. So how...Read More

by Jesse Laffen Google has told webmasters that there is a part of your site that has no material effect on your ranking, and since, many webmasters and SEOs are ignoring it. They’re wrong, and you can take advantage of it. In the early days of SEO, much was made of optimizing meta descriptions. As...Read More