Cheap clicks that never become customers aren’t cheap — they’re worthless. Here’s how revenue-bid PPC changes the math, especially in the AI age.
Author Archives: Slingshot
16
Jul
Jul
Three map results get the call. Everyone else gets silence. Here’s the playbook we run to put local businesses in the pack — and keep them there.
16
Jul
Jul
AI engines now answer before anyone clicks. Here’s the five-signal playbook we use to turn brands into the answer — not a footnote below it.
01
Jul
Jul
An enrollment is a months-long, two-decision-maker campaign — not a click. Mapping spend to the timeline, and measuring cohorts, not leads.
01
Jul
Jul
Most visitors leave without buying — the profitable stores buy the second visit for pennies. Full-funnel retargeting + Shopping feed playbook.
01
Jul
Jul
Demand breaks like weather in the trades. Weather-triggered bidding, call-first campaigns and estimate-chasing retargeting — the seasonal playbook.
01
Jul
Jul
Legal clicks cost more than anywhere else — and most firm accounts leak at premium prices. How to bid on signed cases, not clicks.
general-seo, Healthcare
HIPAA-Safe Retargeting: Staying in Front of Prospective Patients Without Crossing the Line
01
Jul
Jul
Healthcare decisions take weeks — and most practices vanish from the patient’s view the moment they leave the site. How to stay present, compliantly.
general-seo, Insurance
The Insurance Lead Machine: Why Retargeting Is the Highest-ROI Dollar in Your Agency’s Budget
01
Jul
Jul
97% of your website visitors leave without quoting. In insurance, retargeting recovers them for pennies — and the LTV math is almost unfair.
01
Jun
Jun
Families vet schools like surgeons — reviews first. The local playbook for education: profiles, program pages, citations and event fuel.