An enrollment is a months-long, two-decision-maker campaign — not a click. Mapping spend to the timeline, and measuring cohorts, not leads.
Category Archives: Education
Marketing strategy for schools, colleges and education programs.
01
Jun
Jun
Families vet schools like surgeons — reviews first. The local playbook for education: profiles, program pages, citations and event fuel.
Education, general-seo
Education Marketing in the AI Age: Getting Named When Families Ask the Machine
01
May
May
Enrollment shortlists now start as AI answers, months before the application. How schools and programs earn their citation.