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November 21st, 2012 by Tracy Morgan Thanksgiving is just around the corner, and it presents a great opportunity to give back to your employees. Whether your organization is small or large, there are a few easy ways to say “thank you” to each employee while staying on a budget. Here are a few ways to...
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November 20th, 2012 by Dustin Clark Producing content is the number one challenge for any content marketer in today’s inbound marketing world. But the “what” and the “why” of content marketing are just as important as the “how much.” Producing content for the sake of producing content does nothing to help your brand. If you...
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November 19th, 2012 by Leah Beatty Want to know the secret to Twitter success? It’s simple: participate in Twitter Chats. Why? Fast access to like-minded community (hello, target audience!) Great way to make friends, not just connections Sounding board for questions and ideas Stay current on industry trends and news Build your personal brand At...
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November 19th, 2012 by Aaron Aders Google has enabled Google Analytics users to apply to a whitelist to gain access to the attribution modeling tool that was previously only available to the enterprise GA package ($150k per year!). This is awesome news since current attribution modeling methods require quite a bit of spreadsheet work. The tool currently...
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November 19th, 2012 by Chad Pollitt Optimization tips usually come in the form of SEO action items. However, SEO is one of many online areas that can be optimized. All too often, social media optimization (SMO) and conversion rate optimization (CRO) take a back seat to SEO. Some marketers fail to realize that successful SMO...
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November 17th, 2012 by Emily Burgett Google Site Search allows Google to create a search engine for your website that allows users to search within your site. Users can also search on Google using site colon search. So what’s the difference between these two? Jesse Laffen explains in this week’s Ask An SEO Expert why these...
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November 15th, 2012 by Rebekah Meyer Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person....
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November 14th, 2012 by Aaron Aders If the 2008 presidential election revealed the power of social media in politics, the 2012 presidential election demonstrated its ability to provide essential demographic data. The secret to President Barack Obama’s first win was integration of grassroots organization via social media. Team Obama took that strategy to the next...
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November 14th, 2012 by Zach Burton As more and more commerce, thought leadership and information exchange occurs digitally, your brand is in danger of being lost in communicative cacophony. In order to plant your flag in the digital marketplace, your message must be crafted to compete with the surrounding noise. In this blog post, we...
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November 13th, 2012 by Leah Beatty Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the likelihood of it being shared. Why? Most people skim blog articles, and the first thing they look for are...
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