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November 23rd, 2012 by Emily Burgett Rich snippets are used to summarize the content they represent in order to make it easier for the user to understand what the piece is about. When you perform a search on Google, rich snippets are the small images and reviews that show up in your results. In this...
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November 17th, 2012 by Emily Burgett Google Site Search allows Google to create a search engine for your website that allows users to search within your site. Users can also search on Google using site colon search. So what’s the difference between these two? Jesse Laffen explains in this week’s Ask An SEO Expert why these...
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November 10th, 2012 by Emily Burgett A really great website is one that delivers a specially personalized user experience. Google knows this and is working to personalize its search engine results. The more your content caters to the user searching for a solution you provide, the more likely Google is going to drive traffic to...
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November 3rd, 2012 by Emily Burgett It takes a lot of work to optimize ecommerce sites in order for Google to want to send users to it. There are many competitors that offer a very similar product and use similar tactics to attract customers that need to be weeded out. What happens if you’ve done...
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October 27th, 2012 by Emily Burgett In April of this year, Google announced their commitment to user accessibility and revealed what changes that commitment would mean for their guidelines. These changes ultimately meant that Google was making a commitment to delivering extremely relevant content to the end user on all devices resulting in a better...
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October 20th, 2012 by Emily Burgett There are many factors to consider when it comes to the structure of your web page in regards to SEO, including the structure of your URL. If you’re new to the SEO game, you may be wondering “What’s the best format to use?” In this week’s Ask An SEO...
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October 15th, 2012 by Emily Burgett Having a well-optimized YouTube channel can be a great asset for your brand. It’s an easy way to interact with your audience visually while entertaining. But can too much of a good thing actually hurt your search engine optimization efforts? This week’s Ask An SEO Expert feature focuses on...
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September 24th, 2012 by Emily Burgett One of the biggest challenges in marketing is bridging the gaps between separate activities so they all become cohesive and support the same goal. The same goes with SEO. It is important for marketers and webmasters to identify those gaps and actively work to integrate all those efforts. One...
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September 17th, 2012 by Emily Burgett There are dozens upon dozens of different social media platforms to choose from and being engaged with all of them can seem near impossible. So how do you determine which forms of social media are most valuable for you and your search media goals? In today’s Ask An SEO...
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by Emily Burgett In April, Google launched an algorithm update known as Penguin, which penalized websites that were “overly-optimized”. SEOs everywhere scrambled to figure out why sites were penalized and how those sites could find new life after Penguin. This has left many webmasters to wonder, “How do you optimize without over doing it?” Here...
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