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October 2012
October 31st, 2012 by Chad Pollitt Over the last 20 years, marketing has evolved at a tremendous pace, and the transition from outbound marketing to inbound marketing is in full stride. This isn’t just one marketer’s opinion, either: Cornerstone brands like Coca-Cola and Procter and Gamble are shifting budgets, dropping outbound agencies or laying off marketers. Many...
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October 30th, 2012 by Sharlene Boodram The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for every campaign. Most recently, we have been developing a more methodical and flexible social strategy that...
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October 29th, 2012 by Ashley Billman On average, how often do you update your resume when you aren’t actively looking for employment? The answer for most people is probably “never.” Now, how often do you update your LinkedIn profile when you aren’t actively looking for employment? According to Jeff Weiner, CEO of LinkedIn, users are updating...
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October 27th, 2012 by Emily Burgett In April of this year, Google announced their commitment to user accessibility and revealed what changes that commitment would mean for their guidelines. These changes ultimately meant that Google was making a commitment to delivering extremely relevant content to the end user on all devices resulting in a better...
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October 25th, 2012 by Jackie Newnam Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. Marketers who understand the importance of content marketing, social media and...
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October 23rd, 2012 by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS The nature of SEO has changed. Only the most unread and dated of marketers have missed the rash of “The Death of SEO” articles circulating every time… oh, every time Google takes...
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October 23rd, 2012 by Brandon VanHook Whether using an image you found online or a character you created yourself, making a cutout mask for Halloween is totally easy and do-it-yourself-able. All you need is Adobe Illustrator and access to an 8.5 x 11 sheet of white card stock, scissors and a printer. Mask Cutout Tutorial...
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October 20th, 2012 by Emily Burgett There are many factors to consider when it comes to the structure of your web page in regards to SEO, including the structure of your URL. If you’re new to the SEO game, you may be wondering “What’s the best format to use?” In this week’s Ask An SEO...
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October 18th, 2012 by Dustin Clark My 18-month-old son is an Eric Clapton fan. And possibly a rhythmic baby genius. I discovered this on my way to day care last week, when the toddler began “clucking” along with the song “Signe,” from Clapton’s Unplugged album. This led to me bragging about this moment the rest...
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October 17th, 2012 by Chad Pollitt The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of...
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