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June 15th, 2012 by Thomas Doane-Swanson When I graduated from college with an English degree (without a teaching certificate) at the beginning of the recession, I surveyed my known job-prospects, juxtaposed these against my debt-to-income ratio, and came to the devastating conclusion that I would have to work as a bartender for the rest of...
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by Tiffany Callaway When running your business, a comprehensive plan that takes into account all aspects of your operations is essential in keeping you ahead of the competition. A carefully executed marketing strategy is critical to that success. From analyzing the effectiveness of your current marketing plans to mapping out how to maximize your expenditures...
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by Shari Finnell “What do you do?” For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. When it comes to professions, SEO comes nowhere close to qualifying as the “oldest.” Search engine optimization...
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by Derek Smith Shopping – it’s the most American of activities, yet the modern shopping experience continues to change. According to Internet Retailer and eMarketer, the estimated spend in U.S. eCommerce sales in 2015 will reach 269.8 billion. It’s no secret that many consumers often prefer to bypass the brick and mortar stores entirely by...
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by Shari Finnell Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly set his staff on edge … every day. I can picture him now … a cup of black coffee in one hand, while he anxiously scanned the competitor’s newspaper in...
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by Guest Blogger Ken Moorhead is the social media manager and blog editor for Compendium, the business blogging platform. When not busy writing creative briefs for the Compendium staff blog, he fills the hours with MBA studies and general hijinx. In the comments following my last post, Six Minutes to Understanding Business Blogging, Kyle Lacy...
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by Derek Smith Scrap the ice axe and crampons, buddy. Getting your eCommerce site to climb up those search engine ranking pages doesn’t have to feel like you’re climbing Mt. Everest. Your climb to the heights of eCommerce success can become much easier with some proper focus on content and architecture. An eCommerce website is...
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by Brooke Schultz Stepping into the world of social media felt a lot like crashing an A-list dinner over at Angelina Jolie’s chateau. I felt a little out of place with all the fast-paced lifestyles, the energetic personalities, the gaggles of follower reactions when you say something witty, the insider tips that spread like wildfire...
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by Shari Finnell Are people tweeting about your web site? Sharing your content with friends? Leaving comments on your blog posts? Recommending your site to others? Here at Slingshot SEO, we think there’s no reason your content shouldn’t be shared if it’s worth talking about. Lately, I’ve been thinking about what it takes for someone...
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by Rasheite Radcliff This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice...
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