Three practices appear in the map pack. Everyone else gets scrolled past. The local playbook for providers — profiles, reviews, and HIPAA-safe responses.
Category Archives: general-seo
01
Jun
Jun
The map pack decides which three agencies get the call. Here’s how to become one of them — and stay there through every renewal season.
Education, general-seo
Education Marketing in the AI Age: Getting Named When Families Ask the Machine
01
May
May
Enrollment shortlists now start as AI answers, months before the application. How schools and programs earn their citation.
01
May
May
“Best X” questions now get answered by AI — with product names. Here’s how independent stores get stocked on the newest shelf.
general-seo, Home Services
Home Services Marketing in the AI Age: Be the Company the Machine Recommends
01
May
May
When the furnace dies, homeowners now ask AI who to call. Here’s how contractors get named in those answers — before the truck rolls.
01
May
May
The client shortlist is now written by AI engines before your intake line rings. Here’s the GEO playbook that puts your firm in the answer.
general-seo, Healthcare
Healthcare Marketing in the AI Age: When Patients Ask ChatGPT Before They Call a Doctor
01
May
May
AI engines are the newest referral channel in medicine — and they’re naming providers. Here’s the compliance-safe GEO playbook for practices.
general-seo, Insurance
Insurance Marketing in the AI Age: How Agencies Get Recommended by ChatGPT and Google AI
01
May
May
AI engines now shortlist agencies before buyers ever search. Here’s the GEO playbook that puts your agency inside those recommendations.
29
Oct
Oct
October 29th, 2012 by Ashley Billman On average, how often do you update your resume when you aren’t actively looking for employment? The answer for most people is probably “never.” Now, how often do you update your LinkedIn profile when you aren’t actively looking for employment? According to Jeff Weiner, CEO of LinkedIn, users are updating […]
23
Oct
Oct
October 23rd, 2012 by Dustin Clark “We also have fewer horses and bayonets, because the nature of the military has changed.” – POTUS The nature of SEO has changed. Only the most unread and dated of marketers have missed the rash of “The Death of SEO” articles circulating every time… oh, every time Google takes […]