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Ask An SEO Expert – Site Personalization

November 10th, 2012 by Emily Burgett A really great website is one that delivers a specially personalized user experience. Google knows this and is working to personalize its search engine results. The more your content caters to the user searching for a solution you provide, the more likely Google is going to drive traffic to […]

K.I.S.S. – The 4 Building Blocks of a Rock-Solid Post

November 5th, 2012 by Chad Pollitt As a prolific blogger, it’s not uncommon to be asked for the secret formula to writing successful blog posts. There’s no true secret formula, but there is a very simple structure that has worked well over the last five years. It’s definitely a keep it simple stupid approach, but […]

Ask An SEO Expert – Check Out Conversion Rate

November 3rd, 2012 by Emily Burgett It takes a lot of work to optimize ecommerce sites in order for Google to want to send users to it. There are many competitors that offer a very similar product and use similar tactics to attract customers that need to be weeded out. What happens if you’ve done […]

Can We Be Done With The Oxford Comma Now?

November 1st, 2012 by Rebekah Meyer Guys, it’s been more than a year. I know it’s hard; I know each person’s grief must follow its own path. But please, PLEASE, can we finally let go of the Oxford comma? Since the University of Oxford turned its back on its namesake in late June 2011, people […]

Dear Marketing Professors: You’re Churning Out Mad Men, Not Chris Brogans

October 31st, 2012 by Chad Pollitt Over the last 20 years, marketing has evolved at a tremendous pace, and the transition from outbound marketing to inbound marketing is in full stride. This isn’t just one marketer’s opinion, either: Cornerstone brands like Coca-Cola and Procter and Gamble are shifting budgets, dropping outbound agencies or laying off marketers. Many […]

A 5 Step Social Strategy That Converts

October 30th, 2012 by Sharlene Boodram The Viral Media team at Slingshot SEO coordinates production and promotion of rich media. Because clients have differing social media goals, our team is constantly tweaking strategies to achieve the best results for every campaign. Most recently, we have been developing a more methodical and flexible social strategy that […]

How to Make the Most Out of the New LinkedIn Profile

October 29th, 2012 by Ashley Billman On average, how often do you update your resume when you aren’t actively looking for employment? The answer for most people is probably “never.” Now, how often do you update your LinkedIn profile when you aren’t actively looking for employment? According to Jeff Weiner, CEO of LinkedIn, users are updating […]

Ask An SEO Expert – Responsive Web Design

October 27th, 2012 by Emily Burgett In April of this year, Google announced their commitment to user accessibility and revealed what changes that commitment would mean for their guidelines. These changes ultimately meant that Google was making a commitment to delivering extremely relevant content to the end user on all devices resulting in a better […]

Inbound Marketing From Start To Finish

October 25th, 2012 by Jackie Newnam Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. Marketers who understand the importance of content marketing, social media and […]