I was almost ready to leave the office today when I noticed a tweet on my iPhone by Danny Sullivan of Search Engine Land. He mentioned content farms, tweeting "the more publicity particular content farms get, the more likely they risk being targets in a Google "update" that wipes them out".
I had an idea, but at first glance I wasn't 100% sure exactly what he meant by "content farms"....
Have you noticed Google's real-time results for certain queries being integrated into the organic search results? If you haven't, here's a snapshot of what they look like:
These blog posts, news stories, and, most often, tweets are fed into Google and Bing's organic results as they are created,...
Hello again, Search Box here.
For many of you, “Google” has moved from noun to verb: ever been told by someone to just “Google” something? There is even a feature documentary called “Google Me,” about a man who sought out people who share his name by finding them on—you guessed it—Google. (Your friendly Search Box considers himself...
Image courtesy Flickr:
http://www.flickr.com/photos/craftygoat/ / CC BY-NC 2.0
Recently economist, technology investor, analyst, blogger and all-around go-to guy Paul Kedrosky published a scathing post on his Infectious Greed blog entitled “Dishwashers, and How Google Eats Its Own Tail.” You can (and should) read the entire post for yourself, but the gist is his stymied efforts at...
Here I am, crawling out of the blog woodwork just in time to say goodbye to 2009. No, I will not write a blog post about my thoughts on the year or the top 10 best and worst of ’09…I’ll leave that to my personal blog and those other bloggers out there!
Christmas came a couple days late here at Slingshot SEO, but...
If you’re not measuring your return on investment (ROI) for pay-per-click (PPC) advertising campaigns, you might as well be standing on the street corner burning money.
This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect customers and their money to just waltz right in. You wouldn’t set next year’s operating budget for retail...
Hello again, Search Box here.
You spend a good amount of time looking at your web analytics for ways to help users find you via search.
But did you know that search companies also look at what people are searching for?
Don’t worry, it’s not scary. We’re just trying to find ways...
Derek Powazek recently published a fairly invective-filled rant called “Spammers, Evildoers, and Opportunists” that calls SEO a con.
Search engine optimization does not need to be sleazy to be effective. Any enterprise can be turned into a con with a slight shift in perspective...
In my last several blog posts, How Do I Value SEO Rankings Part 1 & 2, I covered how to value a 1st page natural search engine ranking by comparing it with Pay-Per-Click costs (e.g. Google AdWords). While that is a worthy method for valuing rankings, today I’m going to discuss how to calculate how many sales and, drum roll… profits can be reaped from a first page ranking...
Cost per click (CPC) is part of a larger internet marketing model called pay per click (PPC).
PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers...
