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October 25th, 2012 by Jackie Newnam Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign. Marketers who understand the importance of content marketing, social media and...
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October 18th, 2012 by Dustin Clark My 18-month-old son is an Eric Clapton fan. And possibly a rhythmic baby genius. I discovered this on my way to day care last week, when the toddler began “clucking” along with the song “Signe,” from Clapton’s Unplugged album. This led to me bragging about this moment the rest...
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October 17th, 2012 by Chad Pollitt The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of...
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October 1st, 2012 by Steven Shattuck If you’ve followed SEO and Internet marketing news over the past year, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google, who actually labels it “Agent Rank,” describes it as “the identity of...
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August 6th, 2012 by Guest Blogger Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. Great! But have you noticed your content...
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July 2nd, 2012 by Chad Pollitt Believe it or not, content marketing has been around since 1895, according to Joe Pulizzi, founder of the Content Marketing Institute. John Deere launched a magazine called The Furrow with the intent of educating farmers on the technology changes occurring at the turn of the century. This publication still...
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by Shari Finnell “What do you do?” For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. When it comes to professions, SEO comes nowhere close to qualifying as the “oldest.” Search engine optimization...
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by Shari Finnell Back in the day when I was a rookie newspaper reporter, I worked for an editor with a morning routine that constantly set his staff on edge … every day. I can picture him now … a cup of black coffee in one hand, while he anxiously scanned the competitor’s newspaper in...
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by Guest Blogger Ken Moorhead is the social media manager and blog editor for Compendium, the business blogging platform. When not busy writing creative briefs for the Compendium staff blog, he fills the hours with MBA studies and general hijinx. In the comments following my last post, Six Minutes to Understanding Business Blogging, Kyle Lacy...
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by Steven Shattuck If you tuned into the April 26thMarketingSherpa webinar, “How to Accelerate Lead Quality & Conversions with Content Marketing Optimization,” you learned that good content makes for a better search experience and increased conversions. In case you missed the webinar, though, here are 3 key takeaways from the presentation: 1) Start With Research:...
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