July 30th, 2012 by Emily Burgett Many of us have a memory of a mascot that takes us back to a certain time, place or feeling. It may remind you of the first professional baseball game you attended as a kid. Or it could be the one that has you hysterically laughing every time it...Read More
July 16th, 2012 by Muhammad Yasin Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in...Read More
July 12th, 2012 by Mark Thomas I’ve been known to set the bar a bit low when it comes to justifying celebrations. The anniversary of my smallpox vaccination, Daniel Boone’s birthday and discovering a three-leaf clover while mowing probably don’t rise to the level most view as auspicious enough to warrant a pause for a...Read More
July 9th, 2012 by Michael Reynolds This is a guest post from Michael Reynolds, President/CEO of SpinWeb. SpinWeb is a digital agency in Indianapolis, Indiana specializing in corporate web design and digital marketing. Whenever I talked to organizations about a website redesign project, the issue of timeline is always one of the hot topics. Everyone wants to know...Read More
July 6th, 2012 by Aaron Aders Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event. The two keynotes of the day were a presentation by Chris Tolles,...Read More
July 2nd, 2012 by Chad Pollitt Believe it or not, content marketing has been around since 1895, according to Joe Pulizzi, founder of the Content Marketing Institute. John Deere launched a magazine called The Furrow with the intent of educating farmers on the technology changes occurring at the turn of the century. This publication still...Read More
