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July 2012
July 30th, 2012 by Emily Burgett Many of us have a memory of a mascot that takes us back to a certain time, place or feeling. It may remind you of the first professional baseball game you attended as a kid. Or it could be the one that has you hysterically laughing every time it...
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July 16th, 2012 by Muhammad Yasin Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in...
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July 12th, 2012 by Mark Thomas I’ve been known to set the bar a bit low when it comes to justifying celebrations. The anniversary of my smallpox vaccination, Daniel Boone’s birthday and discovering a three-leaf clover while mowing probably don’t rise to the level most view as auspicious enough to warrant a pause for a...
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July 9th, 2012 by Michael Reynolds This is a guest post from Michael Reynolds, President/CEO of SpinWeb. SpinWeb is a digital agency in Indianapolis, Indiana specializing in corporate web design and digital marketing. Whenever I talked to organizations about a website redesign project, the issue of timeline is always one of the hot topics. Everyone wants to know...
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July 6th, 2012 by Aaron Aders Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event. The two keynotes of the day were a presentation by Chris Tolles,...
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July 2nd, 2012 by Chad Pollitt Believe it or not, content marketing has been around since 1895, according to Joe Pulizzi, founder of the Content Marketing Institute. John Deere launched a magazine called The Furrow with the intent of educating farmers on the technology changes occurring at the turn of the century. This publication still...
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